Fencing Community Faces Unique Marketing Challenges

“I am at a loss as to how (you get people interested in fencing),” said Jeff Cohen, director of athletics at Brandeis and chair of the NCAA Men’s and Women’s Fencing Committee. “We’re going to host nationals at Brandeis this year, and I don’t expect us to have huge crowds. We’ll have some folks because there is a good deal of amateur fencing in the Boston area, but those are the folks who will come. It won’t be sort of a casual, ‘Hey, there’s a fencing event at Brandeis, let’s go.’ It’s not that kind of sport.

This article highlights the marketing challenges surrounding fencing and how some colleges are approaching getting students into the sport.