Tim Morehouse and Jason Rogers continue their assault on the mass media with a photo shoot and article in Vanity Fair magazine. The online article (at Vanity Fair’s site) highlights the route Tim and Jason have taken to branding themselves and searching for sponsorship after their silver medal team performance in Beijing.
If you are familiar with Tim’s postings on his blog and the forums, then you know how hard he is working to get his name out there. Tim and Jason have been spotted just about everywhere in New York and are starting to get traction back to fencing.
{sidebar id=1}This isn’t a "fire once" type of promotion, but a steady stream of work that they’ve done for the past year to get noticed and start getting media attention.
For those clubs looking to popularize fencing in their areas, this effort should serve as a case study. It’s not a one-time effort, but a series of efforts building up to the end goal. Tim and Jason are running two campaigns here – popularize fencing and brand themselves.
Read the full Vanity Fair article online here.
