Okay, here's more information.
http://www.nasdaq.com/reference/market_open_061303.stm
Doesn't have the video clip from the ad, rather a still shot. Looks like the USFA opened trading today (specifically Stacey Johnson, Peter Westbrook, Rita Finkel (manager of the FC), and several of the competitors).
The world cup was also listed on an electronic display run by NASDAQ in Times Square.
Good job USFA.
-B :)