The idea came up two years ago and was given a working title, the U.S. Olympic Sports Network. The plan is to air live events and archival footage, along with a few shows that mix sports and lifestyle topics.
The goal is to increase exposure for Olympic sports, many of which are quickly forgotten once the games end.
The USOC had wanted to have the network up and running before Beijing. Now, if Bellingham's recent projections are correct, it will be online for the Winter Games in Vancouver in 2010.