03-05-2008, 09:28 AM
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#1 | | Senior Member
Join Date: Apr 2000 Location: New York
Posts: 327
| Fencing in Advertisements
Hi Everybody!
I need examples of fencing in advertisements for an article in American Fencing. I've seen examples in Pacificor adds, Nike and BMW, but could use more examples.
If you have seen any, please let me know what the company was and the ad, big bonus points if you know the ad agency responsible. The more recent the better, but anything within the last couple years will probably work.
Thanks so much for any help you can provide! | 
|  | | And now for this message... |
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03-05-2008, 09:35 AM
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#2 | | Senior Member
Join Date: May 2007 Location: Spain
Posts: 135
| I really liked an old ad of the Arrow shirts and clothing where there was a young black man dressed elegantly and holding an epee.I wish I could find the image of that ad. | |
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03-05-2008, 09:39 AM
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#3 | | Senior Member
Join Date: Oct 2006 Location: Live in Maine...Fence in New Hampshire
Posts: 1,077
| Mutual fund company...CGM? They showed fencing in their commercials from time to time...probably coinciding with when one of their funds has a particularly good 3-, 5-, or 10- year return. They have also added stoopid dialogue to the same footage over the years.
Actually...I found a link to their website: http://www.cgmfunds.com/
edit: Oh...they're kind of local to me... | |
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03-05-2008, 10:24 AM
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#5 | | Senior Member
Join Date: Mar 2007 Location: Illinois
Posts: 490
| There was that Love Life Stop AIDS campaign from the Swiss Federal Office of Public Health in 2006 that involved two naked women fencing. If memory serves, one was with an epee and one was with a sabre. | |
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03-05-2008, 10:45 AM
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#6 | | Senior Member
Join Date: Jul 2005 Location: Under the sea
Posts: 2,731
| There was a horrid Just For Men ad on this side of the pond a couple of years ago which could only have originated from the US, going by the poor dubbing and mid-80's style camera work. 
Sadly, I don't have a clue who to blame for it.
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03-05-2008, 11:24 AM
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#7 | | Epee fencing addict
Join Date: Jan 2005 Location: Glenwood, ny
Posts: 2,157
| Speaking of horrid, there is a MasterCard commercial that features a young woman singing (quite off key) about the things she likes to do to the tune of The Sound of Music's "My Favorite Things". It features a brief fencing scene. The singing is terrible, the premise of the commercial is elitist, and I cringe whenever it comes on the TV. MasterCard Favorite Things
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Last edited by parrythis; 03-05-2008 at 11:27 AM.
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03-05-2008, 11:51 AM
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#8 | | Member
Join Date: Feb 2008 Location: BC, Canada
Posts: 46
| Quote:
Originally Posted by parrythis  Speaking of horrid, there is a MasterCard commercial that features a young woman singing (quite off key) about the things she likes to do to the tune of The Sound of Music's "My Favorite Things". It features a brief fencing scene. The singing is terrible, the premise of the commercial is elitist, and I cringe whenever it comes on the TV. MasterCard Favorite Things | What was so bad about the singing? | |
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03-05-2008, 12:10 PM
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#9 | | Admin
Join Date: Dec 1999 Location: Atlanta, GA
Posts: 4,567
| Saw an ad yesterday that had a bit of fencing, but couldn't tell you what it was. | |
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03-05-2008, 01:18 PM
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#10 | | Senior Member
Join Date: Apr 2000 Location: New York
Posts: 327
| Thanks! I'll definitely take a look at all of these as soon as I get home and away from work's annoying smartfilter. | |
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03-05-2008, 01:35 PM
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#11 | | Senior Member
Join Date: Apr 2005
Posts: 411
| McDonalds featured a fencer in a print ad and coupon sheet a few years ago (I have one of two in a folder "somewhere").
GMC has featured fencing in a television ad.
The Mastercard ad that was mentioned, the song is "My favorite Things" and the singing wasn't bad. I think a new foil and salle fees was one of the things in the ladies list... | |
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03-05-2008, 01:52 PM
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#12 | | Senior Member
Join Date: Feb 2007 Location: Columbia, Md.
Posts: 168
| As she was shown fencing epee.
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03-05-2008, 01:58 PM
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#13 | | Senior Member
Join Date: Oct 2006 Location: Live in Maine...Fence in New Hampshire
Posts: 1,077
| Quote:
Originally Posted by irishfolker As she was shown fencing epee. | I guess that shows how BADLY she needs a new foil. | |
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03-05-2008, 02:14 PM
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#14 | | Senior Member
Join Date: Apr 2005
Posts: 411
| Quote:
Originally Posted by Beloit Fencer of Old I guess that shows how BADLY she needs a new foil. | And here's a link to a copy on YouTube... http://youtube.com/watch?v=ysyFqkHXusc
ps. she's Penelope Fortier, and here's the discussion we had about it last fall... Penelope Fortier Stung By An Epee | |
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03-05-2008, 03:36 PM
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#15 | | Senior Member
Join Date: Oct 2006 Location: New Mexico
Posts: 131
| There's a new commercial for Mountain Dew I believe.... It's got the ones that say "More people are attacked by ferrets than sharks each year," and interesting facts along that line.
Their most recent one showed women and men doing various activities outside in a lightning storm, and one of those activities was fencing. The fact was, "Men are struck with lightning 4x more than women." Something to look for.
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A wise T-shirt once stated: Foil is art, Saber is Theater, Epee is REAL.
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03-05-2008, 04:05 PM
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#16 | | Senior Member
Join Date: Aug 2004 Location: London
Posts: 176
| you can find some links to more adverts with fencing in at the leon paul page here: http://www.leonpaul.com/download/videos.htm
the vids are about half way down
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03-05-2008, 04:05 PM
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#17 | | Senior Member
Join Date: Jul 2001 Location: Pennsylvania
Posts: 185
| Keith and Erin Smart fencing sabre and drinking soy milk....can't remember the brand. | |
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03-05-2008, 05:30 PM
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#18 | | Admin
Join Date: Dec 1999 Location: Atlanta, GA
Posts: 4,567
| Quote:
Originally Posted by Nmfencer There's a new commercial for Mountain Dew I believe.... It's got the ones that say "More people are attacked by ferrets than sharks each year," and interesting facts along that line. | That's the one. | |
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03-05-2008, 05:55 PM
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#19 | | Senior Member
Join Date: Dec 2006
Posts: 122
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03-05-2008, 06:08 PM
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#20 | | Fencing Expert
Join Date: Apr 2000 Location: Pennsauken, NJ
Posts: 8,552
| Quote:
Originally Posted by Fencing Mom Keith and Erin Smart fencing sabre and drinking soy milk....can't remember the brand. | Silk, I believe.
-B
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