It's inspiring, I guess

[foilz]

This is the new logo for the 2012 London Olympics.

At least it comes in colors, and yes, there's a strategy behind it.

[Craig]

This is the new logo for the 2012 London Olympics.

At least it comes in colors, and yes, there's a strategy behind it.

Izzy had colors do. Did wonders for Atlanta...

[KD5MDK]

They'll include one of each piece in The Scottish Restaraunt's kids meals and you try and see who can arrange them into the shape of the Isle of Ely?

[Phaeton]

The colors...burn my eyes!

[fatfencer]

2 people spooning...


Wasn't it Churchill who said the British Navy was all rum and sodomy?

Just asking,

FF

[jeff]

"Rum, sodomy, and the lash"

[Inquartata]

Or as George Michael calls it, "The good old days".

[GypsyScot]

I didn't actually know what it was when I first saw it, I thought what's the big spoon doing with his hand?

[Inquartata]

But The Tick is blue, not pink!

[Monash_Armourer]

This is the new logo for the 2012 London Olympics.

At least it comes in colors, and yes, there's a strategy behind it.

I fail entirely to see how this is inspiring in a positive manner at all.

The sad thing is this will have beat out other proposals formulated within the marketting firm hired to produce "this", and then will have finally been approved by an external committee and received the final green light and the £400 000 commission. The mind reels...

I'm honestly more interested in how this will be be viewed in light of the IOC's current anti-doping policy...

[Allen Evans]

At least it comes in colors, and yes, there's a strategy behind it.

Okay. I'll bite. Just what strategy is behind this?

AE

[Monash_Armourer]

[QUOTE=Monash_Armourer;563334]I fail entirely to see how this is inspiring in a positive manner at all.[QUOTE]

I retract this staement. The logo has inspired people to come together as a community and spring into action:

Online Petition: Change The London 2012 Logo

[Qbranch]

The logo is supposed to refer to 2012 (step back, make your eyes go a bit fuzzy and you can make out abstract representations of the numbers in the various shapes). Not the most inspired bit of branding!

[Qbranch]

Izzy had colors do. Did wonders for Atlanta...

But Izzy had nothing on Homer Simpson's Springy mascot. Come to think of it perhaps the IOC should have hired Homer for this one...

[Monash_Armourer]

But Izzy had nothing on Homer Simpson's Springy mascot. Come to think of it perhaps the IOC should have hired Homer for this one...

Comedians should really be consulted on the mascot. There were 3 mascots at the Sydney Games, and yet people only ever remember the unofficial Fatso the Fat-Arsed Wombat. I vaguely remember Izzy, but only because it was the first occurrence of an official mascot.

[foilz]

Okay. I'll bite. Just what strategy is behind this?

AE

Think graffiti, stylized. The pitch by London, apparently, is to attract the youth of Britain (and the world) and engage them in the Oympics, you know, that elitist sporting event. When you think youth, think disadvantaged and marginalized. Think Birmingham, the suburbs of Paris. The art of youth is the tag, hence the logo. That's where this is pointing. Of course a logo won't do the job. But it may be heralding programs to come that engage young people -- as Olympic volunteers, workers, visitors, etc. I guess we'll see.

[Qbranch]

I vaguely remember Izzy, but only because it was the first occurrence of an official mascot.

Not so! There were others before Izzy:

Waldi (Munich 1972)
Amik (Montreal 1976)
Misha (Moscow 1980)
Sam (Los Angeles 1980)
Hodori (1988 Seoul)
Cobi (1992)


I didn't know about Fatso before your post but what a great mascot! I wonder what unofficial character would be most fitting for London?

[Monash_Armourer]

Not so! There were others before Izzy:

Waldi (Munich 1972)
Amik (Montreal 1976)
Misha (Moscow 1980)
Sam (Los Angeles 1980)
Hodori (1988 Seoul)
Cobi (1992)


I didn't know about Fatso before your post but what a great mascot! I wonder what unofficial character would be most fitting for London?

How enlightening!

I would say a Chav, possibly with a sack slung over his shoulder full of stolen goods...

[Qbranch]

I would say a Chav, possibly with a sack slung over his shoulder full of stolen goods...

Cheeky! Certainly unofficial and not likely to fall in line with the IOC's branding vision at all.

[lefty_monster]

The logo is supposed to refer to 2012 (step back, make your eyes go a bit fuzzy and you can make out abstract representations of the numbers in the various shapes). Not the most inspired bit of branding!

*scrolls back up to logo, crosses eyes and leans waaaaaay back in chair* omygosh! It IS numbers!

The sad thing is, you need someone to TELL you that they're numbers before you can see them.