06-04-2007, 11:20 PM
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#1 | | Senior Member
Join Date: Nov 2004 Location: Atlanta
Posts: 209
| It's inspiring, I guess
This is the new logo for the 2012 London Olympics.
At least it comes in colors, and yes, there's a strategy behind it. | 
|  | | And now for this message... |
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06-05-2007, 12:01 AM
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#2 | | Admin
Join Date: Dec 1999 Location: Atlanta, GA
Posts: 4,621
| Quote:
Originally Posted by foilz  This is the new logo for the 2012 London Olympics.
At least it comes in colors, and yes, there's a strategy behind it. | Izzy had colors do. Did wonders for Atlanta...  | |
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06-05-2007, 12:04 AM
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#3 | | Have Blazer, Will Travel
Join Date: Feb 2005 Location: Austin, TX
Posts: 10,037
| They'll include one of each piece in The Scottish Restaraunt's kids meals and you try and see who can arrange them into the shape of the Isle of Ely? | |
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06-05-2007, 04:50 AM
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#4 | | Senior Member
Join Date: Dec 2005
Posts: 1,059
| The colors...burn my eyes! | |
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06-05-2007, 05:42 AM
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#5 | | Senior Member
Join Date: Apr 2005
Posts: 1,183
| It looks like
2 people spooning...
Wasn't it Churchill who said the British Navy was all rum and sodomy?
Just asking,
FF | |
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06-05-2007, 07:16 AM
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#6 | | Senior Member
Join Date: Nov 2002 Location: New Jersey
Posts: 4,986
| "Rum, sodomy, and the lash"
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"In theory, theory and practice are the same, but in practice, theory and practice are different."
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06-05-2007, 08:56 AM
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#7 | | Curmudgeon-in-Chief
Join Date: Jul 2001 Location: Somewhere in your nightmares!
Posts: 23,173
| Or as George Michael calls it, "The good old days".
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06-05-2007, 09:48 AM
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#8 | | Senior Member
Join Date: Mar 2007 Location: New Brunswick, NJ
Posts: 267
| I didn't actually know what it was when I first saw it, I thought what's the big spoon doing with his hand? | |
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06-05-2007, 09:50 AM
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#9 | | Curmudgeon-in-Chief
Join Date: Jul 2001 Location: Somewhere in your nightmares!
Posts: 23,173
| But The Tick is blue, not pink!
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Use the Shift key, people! Keyboard manufacturers everywhere are ineffably saddened when you ignore what they made just for you!
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06-05-2007, 10:53 AM
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#10 | | Senior Member
Join Date: Mar 2006 Location: Melbourne, North Korea
Posts: 305
| Quote:
Originally Posted by foilz This is the new logo for the 2012 London Olympics.
At least it comes in colors, and yes, there's a strategy behind it. | I fail entirely to see how this is inspiring in a positive manner at all.
The sad thing is this will have beat out other proposals formulated within the marketting firm hired to produce "this", and then will have finally been approved by an external committee and received the final green light and the £400 000 commission. The mind reels...
I'm honestly more interested in how this will be be viewed in light of the IOC's current anti-doping policy... | |
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06-05-2007, 11:09 AM
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#11 | | Fencing Expert
Join Date: Oct 2003 Location: Virginia
Posts: 1,490
| Quote:
Originally Posted by foilz At least it comes in colors, and yes, there's a strategy behind it. | Okay. I'll bite. Just what strategy is behind this?
AE | |
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06-05-2007, 11:15 AM
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#12 | | Senior Member
Join Date: Mar 2006 Location: Melbourne, North Korea
Posts: 305
| [quote=Monash_Armourer;563334]I fail entirely to see how this is inspiring in a positive manner at all.[quote]
I retract this staement. The logo has inspired people to come together as a community and spring into action: Online Petition: Change The London 2012 Logo
Last edited by Monash_Armourer; 06-05-2007 at 11:21 AM.
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06-05-2007, 11:27 AM
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#13 | | Senior Member
Join Date: Mar 2007 Location: Canada
Posts: 103
| The logo is supposed to refer to 2012 (step back, make your eyes go a bit fuzzy and you can make out abstract representations of the numbers in the various shapes). Not the most inspired bit of branding!
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06-05-2007, 11:39 AM
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#14 | | Senior Member
Join Date: Mar 2007 Location: Canada
Posts: 103
| Quote:
Originally Posted by Craig Izzy had colors do. Did wonders for Atlanta... | But Izzy had nothing on Homer Simpson's Springy mascot. Come to think of it perhaps the IOC should have hired Homer for this one...
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06-05-2007, 12:03 PM
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#15 | | Senior Member
Join Date: Mar 2006 Location: Melbourne, North Korea
Posts: 305
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Originally Posted by Qbranch But Izzy had nothing on Homer Simpson's Springy mascot. Come to think of it perhaps the IOC should have hired Homer for this one... | Comedians should really be consulted on the mascot. There were 3 mascots at the Sydney Games, and yet people only ever remember the unofficial Fatso the Fat-Arsed Wombat. I vaguely remember Izzy, but only because it was the first occurrence of an official mascot. | |
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06-05-2007, 12:09 PM
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#16 | | Senior Member
Join Date: Nov 2004 Location: Atlanta
Posts: 209
| Youth
Quote:
Originally Posted by Allen Evans Okay. I'll bite. Just what strategy is behind this?
AE | Think graffiti, stylized. The pitch by London, apparently, is to attract the youth of Britain (and the world) and engage them in the Oympics, you know, that elitist sporting event. When you think youth, think disadvantaged and marginalized. Think Birmingham, the suburbs of Paris. The art of youth is the tag, hence the logo. That's where this is pointing. Of course a logo won't do the job. But it may be heralding programs to come that engage young people -- as Olympic volunteers, workers, visitors, etc. I guess we'll see. | |
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06-05-2007, 12:18 PM
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#17 | | Senior Member
Join Date: Mar 2007 Location: Canada
Posts: 103
| Quote:
Originally Posted by Monash_Armourer I vaguely remember Izzy, but only because it was the first occurrence of an official mascot. | Not so! There were others before Izzy:
Waldi (Munich 1972)
Amik (Montreal 1976)
Misha (Moscow 1980)
Sam (Los Angeles 1980)
Hodori (1988 Seoul)
Cobi (1992)
I didn't know about Fatso before your post but what a great mascot! I wonder what unofficial character would be most fitting for London?
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Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!
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06-05-2007, 12:24 PM
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#18 | | Senior Member
Join Date: Mar 2006 Location: Melbourne, North Korea
Posts: 305
| Quote:
Originally Posted by Qbranch Not so! There were others before Izzy:
Waldi (Munich 1972)
Amik (Montreal 1976)
Misha (Moscow 1980)
Sam (Los Angeles 1980)
Hodori (1988 Seoul)
Cobi (1992)
I didn't know about Fatso before your post but what a great mascot! I wonder what unofficial character would be most fitting for London? | How enlightening!
I would say a Chav, possibly with a sack slung over his shoulder full of stolen goods... | |
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06-05-2007, 12:25 PM
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#19 | | Senior Member
Join Date: Mar 2007 Location: Canada
Posts: 103
| Quote:
Originally Posted by Monash_Armourer I would say a Chav, possibly with a sack slung over his shoulder full of stolen goods... | Cheeky! Certainly unofficial and not likely to fall in line with the IOC's branding vision at all.
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Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!
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Last edited by Qbranch; 06-05-2007 at 12:54 PM.
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06-05-2007, 05:28 PM
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#20 | | Senior Member
Join Date: May 2005 Location: Over there -->
Posts: 3,871
| Quote:
Originally Posted by Qbranch The logo is supposed to refer to 2012 (step back, make your eyes go a bit fuzzy and you can make out abstract representations of the numbers in the various shapes). Not the most inspired bit of branding! | *scrolls back up to logo, crosses eyes and leans waaaaaay back in chair* omygosh! It IS numbers!
The sad thing is, you need someone to TELL you that they're numbers before you can see them. | |
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