Nike commercial with fencing

[Lumberg]

Did anyone see the Nike commercial that was showing women involved in athletics. One bit was this little girl who a fencer and they showed some fencing drills.

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Lumberg.
"...ahhh, we have sort of a problem here... yeah, you apparently didn't put one of the new cover sheets on your TPS report"

Hmm I didn't see the Nike ad (though I'll look for it!) but isn't there a Reebok ad that shows really really fast snips of sports and it has to fencers running head on at eachother? LoLoL I find that one really funny, hey fencing into too major companies! Can't be a bad sign!

[Rick]

If Nike has a commercial with Fencing in it, does that mean they're going to start production of fencing shoes? What are they going to call it... Air Cliff?

[Purple Fencer]

Originally posted by FencingQueen4:
Hmm I didn't see the Nike ad (though I'll look for it!) but isn't there a Reebok ad that shows really really fast snips of sports and it has to fencers running head on at eachother? LoLoL I find that one really funny, hey fencing into too major companies! Can't be a bad sign!

I saw that one! As a matter of fact, it was shot at my own salle, SwordPlay
in Burbank, CA. The guy doing the tackling was one of the stage combat
crew, and the one being tackled was Tim Weske, the salle's owner. I think
they said they actually shot enough footage for a full commercial on it's
own. I wasn't there the night of the shoot, but I understand it wasn't all
shots of Brian tackling Tim...althoguh they shot it about 30 times!

Actually, although we may not think much of that one second as far as actual
fencing's concerned (the IBM commercial form the '96 Olympics was better
from an action standpoint), it DID fit the tenor of the ad.



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Sam Signorelli -- I'll be mellow when I'm
DEAD!

YAY! Fencing!

I saw that commercial during the Super Bowl. Call me crazy.. I sat through the whole Super Bowl for the commercials. But I still missed the Tomb Raider one.

And I remember one from the Sydney Olympics. They had a lot of commercials which were basically profiles of some of the unique athletes in the Olympics, and one of them was about a fencer from Harlem. They still have the ad on adcritic.com.

[Purple Fencer]

That would be Akhnaten Spencer-El from the Westbrook Foundation.

We're starting to get more coverage, but it's be nice if it showed more of the sport.

[saberkid]

yeah after the olympic commercial theres been a lot of things having to do with fencing, and yeah i think nike is making fenicng shoes now!!


Chris

[d8m2k]

Nike is not,to my knowledge, making fencing shoes. Too small a market, although it wouldn't be hard to improve on the Adidas designs. Because of internet sales and reaching a niche market, they have been thinking of designing one, but have not.

The commercial was aimed to appeal to women, and broaden the concept of the stereotypical athlete. The little girl fencing was wearing cross-trainers.
You can check out Nikebiz.com and read about the ad campaign.

[Mergs]

Haven't seen the commercial, but think that we may have finally broken a barrier. Everyone needs to contact Nike and tell them how much they appreciate the inclusion of fencing into the commercial. I've always thought that it would lend itself to the intense, extreme, fast action aspect that has been the trend in sports equipment commercials.

Hey Purple, aka Sam, How did all that come down? Did Tim contact Nike or the other way around? Do you think that there may be other opportunities?

[Purple Fencer]

Mergs;

It was Reebok ( but that's picky). I don't know how he got it, but he DOES do a lot of stage combat for the film industry, so it could've been any one of his contacts from past shoots.

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Sam Signorelli -- I'll be mellow when I'm
DEAD!

[Rick]

I saw the commercial from Nike. Fencing had but one to one point five seconds on there. And then they showed the little girl's shoes. I thought the intro to the HBO show Arli$$ had a better showing of fencers than that commercial.

[arcon]

[ 10-19-2001: Message edited by: arcon ]

[Zelda]

arcon, Westpac in Australia ran an ad containing fencing last year.

[Rick]

Arcon:

Yeah, there was a commercial by a financial institution with two foil fencers... one of them had a french grip (shown dramatically hitting the ground after a touche).

[mangofever]

The media is really nuts. did you see the photograph of the french female epeeist, wrapped in foil? I think they sort of missed the pun, but the media is into exploitation. How would you present an epeeist in media that would be THOUGHT provoking? First: what does Epee mean. Let's start there, then develop a theme.

[saberkid]

dose anyone know a site where you can watch these comercals? with the fencing, i would like to be abil to see it agian seeing as how I've seen them befor, but only once and all on the same day

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Fence with the best die like the rest!

[Moniteur]

Sabrekid, you could check www.adcritic.com, they have one of the commercials, the reebok one i believe, you might bug them to get the nike one up. I've yet to see it, in fact, I'm not even sure it's running here in KS


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Chris Holzman
Moniteur D' Escrime

Hmm. I haven't checked for the other ads, but the Harlem Fencer commercial for the IBM sponsorship of the Sydney Olympics is on adcritic.com. BTW, in the previous post, the link doesn't work because there's a comma in the link address. The site isn't down or anything. Just click www.adcritic.com

[This message has been edited by Screaming_Girl (edited 03-04-2001).]

[This message has been edited by Screaming_Girl (edited 03-04-2001).]

[Purple Fencer]

Just found out that the little girl in the Nike commercial is the daughter of the owner of my salle!

Everyone else who was at the shoot KNEW all they woudl get out of it (besides a SAG card) was a paird of shoes, since the cameras spent so much time on the kid.



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Sam Signorelli -- I'll be mellow when I'm
DEAD!