05-04-2004, 01:40 PM
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#1 | | Senior Member
Join Date: Jan 2004 Location: south of denver, colorado
Posts: 282
| Fencing in advertising
With the ongoing discussion of fencing footwear and advertising on uniforms, I thought it interesting that fencers are the background for a shoe ad in the Outside magazine 2004 Buyers Guide. Keen Footwear ( a maker of protective and traction sandals with a history in sailing footwear) uses a photo of a touch to a face mask to make their point that proper protective gear is important...... Oddly they don't make fencing shoes! Anyone seeing fencing used as a graphic and visual backdrop for other products? | 
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05-04-2004, 02:04 PM
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#2 | | Armorer
Join Date: Jul 2002 Location: Long Beach, CA / Las Vegas
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| This is not the same thing, but 'Night Court' in the judges office had a mask, but I don't know if anything was ever said during the show about it.
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05-04-2004, 02:27 PM
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#3 | | Senior Member
Join Date: Oct 2003 Location: CC
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| They use fencing masks for the drones in Austin Powers 2 on the Moon base.
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05-04-2004, 02:43 PM
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#4 | | Senior Member
Join Date: Nov 2001 Location: Orange County, California
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| Andie McDowell poses in fencing gear, with weapon, for some beauty preparation ad on TV. Naturally she's not wearing a mask--why cover up the results? The idea is that this product "defends" against aging--to which I respond, "Not with that crappy en garde it doesn't!"
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05-04-2004, 04:54 PM
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#5 | | Senior Member
Join Date: Jan 2001 Location: Pacoima, ca USA
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| One of my first equipment sales was to the show "She Spies" A mask, jacket and one of each weapon...used as set dressing.
And for those who may have seen drum corps...in 1996 the Carolina Crown had a girl in the color guard who was a fencer,,at one point inthe show a portion of the guard was dressed up with what looked like fencingmasks froma distance (they weren;t tho...they'd be too heavy do do guard work) | |
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05-04-2004, 08:29 PM
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#6 | | Senior Member
Join Date: Jan 2003 Location: Tip of your blade..
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| some lawyer/insurance commercial with these 2 guys fencing in some stone hallway talking about how there insurance covers them. Obviously the guy who doesn't have the insurance that the commercial is selling, loses. I find it amusing that they are both fencing epee, but the guy (I think) who is talking about the insurance company, is wearing a sabre helmet. 
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05-04-2004, 08:33 PM
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#7 | | Member
Join Date: Mar 2004 Location: Fabulous Las Vegas
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| I recently caught a glimpse of a commercial for a mutual fund company--a very vigorous and "staged" fencing bout (epee if I recall) with the fencers talking about the benefits of the fund with the end line being something like "my point exactly" as he makes the final touch. | |
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05-04-2004, 09:07 PM
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#8 | | Senior Member
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| yeah! I think that is the one I was talking about. Was it black and white and the company's logo was a fencer en garde?
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05-04-2004, 09:13 PM
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#9 | | Senior Member
Join Date: Aug 2003
Posts: 254
| Verizon tried to sell us "cutting edge" DSL service with two fencers in the background and a bunch of "slashes" in the page.
Yeah, I don't think foils make jagged Zorro cuts. | |
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05-04-2004, 09:14 PM
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#10 | | Senior Member
Join Date: May 2002 Location: South Texas
Posts: 2,840
| I just saw an ad in one of the medical magazines for a hepatitis medicine with a woman lunging with a foil and wearing and all white unmarked outfit. I will try to scan it. | |
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05-05-2004, 09:22 AM
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#11 | | Senior Member
Join Date: Jul 2003 Location: Charlotte, NC area
Posts: 2,501
| Let's give some credit to Disney.....I can think of 2 movies off the top of my head that show fencing for a few seconds....
In "Finding Nemo" there are two swordfish talking while they fence, one of them stops and says: "Nice parry ol' chap!" (Silly, but it's still fencing.)
In "Tarzan" Jane shows Tarzan pictures of things in the civilized world, and a fencer is one of them.
It's not much, but at least it's something.... | |
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05-05-2004, 02:31 PM
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#12 | | Member
Join Date: Mar 2004 Location: Fabulous Las Vegas
Posts: 39
| Phoenix, I think we are talking about the same commercial. I love how it totally perpetuates the completely outdated stereotype of fencers as snobby rich white guys. *sigh*
(Plus, the commercial makes it look like they're fencing in a stone dungeon in the middle of the night.) | |
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05-05-2004, 03:21 PM
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#13 | | Senior Member
Join Date: Mar 2004 Location: The City of Roses
Posts: 905
| My Salle has a couple of old magazine ads that show fencing but are advertising none fencing related products.
On a movie note: In the upcomming "Shrek 2" puss in boots weilds a foil. Puss in boots is voice by Antonio Banderas who coinidentally played Zorro in "The Mask of Zorro"
I watch too many movies... what am I saying! NO I DON'T!! | |
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05-05-2004, 04:03 PM
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#14 | | Senior Member
Join Date: Jan 2003 Location: Tip of your blade..
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| Quote: |
Originally Posted by NoFleche Phoenix, I think we are talking about the same commercial. I love how it totally perpetuates the completely outdated stereotype of fencers as snobby rich white guys. *sigh*
(Plus, the commercial makes it look like they're fencing in a stone dungeon in the middle of the night.) | Yeah I know. Like it is normal to go down to some dungeon and see 2 guys fencing and talking about thier trust stuff.
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05-05-2004, 04:04 PM
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#15 | | Senior Member
Join Date: Jan 2003 Location: Tip of your blade..
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| Quote: |
Originally Posted by Elemental My Salle has a couple of old magazine ads that show fencing but are advertising none fencing related products.
On a movie note: In the upcomming "Shrek 2" puss in boots weilds a foil. Puss in boots is voice by Antonio Banderas who coinidentally played Zorro in "The Mask of Zorro"
I watch too many movies... what am I saying! NO I DON'T!! | DUDE!!!!!!!! I LOVE PUSS 'N BOOTS!!!!! He is so awesome!!!!!! I am so going to see that movie!
I'm a movie junky too. One of my favorite websites is www.apple.com/trailers
I go there when I'm suppose to be doing my homework ^_^
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05-05-2004, 05:11 PM
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#16 | | Senior Member
Join Date: Jul 2001 Location: Dana Hall School, Wellesely, MA
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| Quote: |
Originally Posted by DHCJr This is not the same thing, but 'Night Court' in the judges office had a mask, but I don't know if anything was ever said during the show about it. | so did the office in cheers.
-m | |
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05-05-2004, 05:15 PM
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#17 | | Senior Member
Join Date: Aug 2003 Location: Haydenville, MA
Posts: 1,558
| I think more important than fencing in advertising would be advertising in fencing. | |
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05-05-2004, 05:18 PM
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#18 | | Senior Member
Join Date: Jul 2001 Location: Dana Hall School, Wellesely, MA
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| Quote: |
Originally Posted by fencergal33 Let's give some credit to Disney.....I can think of 2 movies off the top of my head that show fencing for a few seconds....
In "Finding Nemo" there are two swordfish talking while they fence, one of them stops and says: "Nice parry ol' chap!" (Silly, but it's still fencing.)
In "Tarzan" Jane shows Tarzan pictures of things in the civilized world, and a fencer is one of them.
It's not much, but at least it's something.... | not to mention Richie Rich, the remake of The Parent Trap, the recently released The Girl Next Door, and many, many others.
-m | |
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05-05-2004, 06:20 PM
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#19 | | Senior Member
Join Date: Jan 2004 Location: Boston, MA
Posts: 4,325
| It should also be noted that some of the olympic ads I've seen prominantly feature a foilist. Mabey they'll stop thinking about cutting us now. | |
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05-05-2004, 07:35 PM
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#20 | | Senior Member
Join Date: Jan 2003 Location: Tip of your blade..
Posts: 687
| OOO! And you can see an epeeist in the powerade commerical in the bootle! I hope they squeeze him out soon  . That would be a good commerical.
And that UK BMW commerical is pretty sick. http://www.leonpaul.com/download/vid...p_fencing2.mov
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