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Conversation Between piste off and Mr Epee
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  1. Mr Epee
    06-05-2008 03:21 PM
    Mr Epee
    Good Lord, I dropped in to mention a book to Rick only to discover people talking about me. Not sure what to think about that.

    Anyways, Rick, if you haven't seen it I'd highly recommend taking a look at "The Elusive Fan" [Rein, Kotler, Sheilds). Good information for anyone interested in the marketing of sport and sport products. It does a great job of applying marketing/consumer behavior concepts to the world of sport.

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